One of the most common questions I hear new boss moms ask is this:
"Can I really make money in my business?"
We all face these doubts when it comes to our belief in ourselves. And, it doesn't matter what level you are in business, with every new level there's a new set of circumstances challenging our thoughts of whether or not we deserve a "seat at the table."
The problem is, when impostor syndrome is alive and kicking, it wants us to look at what someone else is doing (sometimes seemingly) better than us rather than focus on the things we can do well.
FACT: There will always be someone doing a better job than what we are doing.
FACT: There will always be someone further along than we are.
FACT: There will always be someone with more bells and whistles going on than we have.
But hear this and hear this well: YOU are that someone to somebody.
YOU are farther along than someone else is.
YOU are doing something better than someone else is.
YOU have something and approach something different than someone else does.
YOU are expert at SOMETHING!
When I started Refreshed Moms, one of the most important exercises I did for myself was to identify the areas of my skill sets that I felt the strongest and most comfortable in.
I knew I wanted to help women grow their businesses, but there was no way I was going to compete with the business gurus out there occupying that space.
I also, however, knew that their were things that I did extremely well, and no matter what anyone else was doing in their business, I had skills that were marketable and I had people that I could serve with those skills.
And that's really all you need to destroy that ugly old impostor beast. An awareness of what you are expert at as well as an idea of the kind of people that need what you have to offer.
Focus on those people. Focus on helping them and doing it the best you can. And build your business from there.
So, how do you figure out what you are actually an expert at?
Below is a coaching session I taught for the Refreshed Moms Membership Group (you should absolutely join this free community!) that can help you identify the following:
- Your soft skills, hard skills, passions and interest
- How to "niche-down" to creating an audience tailor-made for you.
- How to create a clear and concise explanation of what you do, who you do it for, and what problem you help them solve with your business.
To access the worksheets used in this workshop, see the links below the video.
P.S. - I recorded this outside on my porch, so there's a lot of bird chirping going on... so sorry. :) Maybe it will relax you. LOL.